What I actually use.

Builds the site from a brief, a stated visual direction and one file of business facts. Every client site since June 2026 came out of it.

Styling and animation. Motion does the scroll-driven pieces: pinned hero, word-by-word fill, sticky stacking cards.

Smooth scroll, switched off for people who set reduced motion.

Checks before every launch: accessibility, overflow at seven widths, layout shift, broken images, and a score for how AI-generated the page looks.

Hosting in the client's name, never mine. They can fire me and keep everything.

Drafts, rewrites, contracts, client emails. Runs with a written ban list of the phrases that read as generated.

Second opinion on anything I am about to send a client.

First choice every time. A real photo of the shop beats any generated one, and we never publish AI photos of a business as if they were real.

Abstract art, figures for videos, product mockups. Never people, never storefronts.

When there are no photos yet and the owner has approved a stand-in.

Motion graphics written in React: title cards, logo pops, counters, the phone mockups in the Reels.

Generated clips and figures when a shot needs something that does not exist yet.

Cuts, captions, loudness. Every finished video passes through it once.

The narration on the videos. I do not like being on camera, so the voice does the talking.

Times every spoken word so captions land on the word, not near it.

Competitor scans, pricing checks, "what does this business actually sell" before a demo build.

Reads the pages I am logged into: analytics, Gumroad, Reddit, the hosting panel. Fills forms so I do not.

Form submissions to email, new sale to spreadsheet, the plumbing nobody sees.

Sells the two kits below. Handles tax, delivery and refunds so I never touch a card number.