02
Content & Social Media
Content planned around what your buyers ask, produced in the formats they watch, and placed on profiles set up to be found.

- 02.01
Content strategy
What to post, where, how often, and what it is for.
- 02.02
Short-form content
Reels, Shorts and TikToks cut for the feed.
- 02.03
Long-form content
Articles, guides and videos that answer the longer questions.
- 02.04
Short-form ad creative
Hooks and edits made to carry paid spend.
- 02.05
Social media optimization (SMO)
Profiles, bios, links and posting rhythm tuned to be found.

